谢广坤摆宴庆60大寿,《乡村爱情13》圆满收官

时间:2021-03-24 12:59:22阅读:41796
一不留神,谢广坤竟然60岁了?近日,陪伴大家走过15年的国民横剧《乡村爱情13》在优酷迎来VIP会员收官。最后一集中,“象牙山作妖王”谢广坤幡然醒悟,当众道歉获得了儿子儿媳妇、
  • 乡村爱情14
  • 家庭 喜剧 剧情 爱情
  • 唐鉴军 王小利 刘小光 宋晓峰 倪大红 蔡维利 毕畅 贺树峰
谢广坤摆宴庆60大寿,《乡村爱情13》圆满收官
谢广坤摆宴庆60大寿,《乡村爱情13》圆满收官
2/4

一不留神,谢广坤(唐鉴军 饰)竟然60岁了?

近日,陪伴大家走过15年的国民横剧《乡村爱情13》在优酷迎来VIP会员收官。最后一集中,“象牙山作妖王”谢广坤幡然醒悟,当众道歉获得了儿子儿媳妇、亲家王老七(蔡维利 饰)的谅解,还大摆宴席贺60大寿,不收礼金的那种!老宋家更是迎来双喜临门,宋繁华如愿以偿和李静雯结了婚,青莲也终究怀上了孩子,宋晓峰(宋晓峰 饰) 妥妥的人生赢家!

不同于绝大多数国剧续集的命运,《乡村爱情》依旧维持着旺盛的生命力,每一季都有新突破、新亮点、新惊喜。《乡村爱情13》更是如此,在热度、口碑、宣发等多方面都亮点满满。最具代表性主题曲《咱们屯里的人》与新乐队精彩的表演方式结合,次元交汇带领大家体验了一把神奇的合作形式;物料五牛图直接掀起国潮风范;妇女节“女子力”海报应景实事议题;视频和海报物料寓意深远内容高级,惊艳了一票剧迷,尝鲜盲盒的举动更是让人倍感意外,进一步将《乡村爱情13》推向了年轻受众,揽获大量曝光度的同时迎来了“自来水式”传播效应。可见不管是营销宣传还是潮玩IP孵化,都再次验证了这一国民IP的超高含金量。这个承载着网友坚挺的娱乐精神和情怀的常青树,也真是越来越会玩了!

破圈全平台,口碑与热度兼备

《乡村爱情13》自开播以来,热度始终居高不下,也是春节期间最受观众欢迎的剧集之一,全网话题不断,#刘英 我不是生孩子机器#、#谢广坤说二减一等于三#、#倪大红 网名曾经少年#、#乡村爱情出盲盒了#等热点话题讨论不断,破圈微博、抖音、快手等全平台;更被广大抖音网友称之为“刻在东北人DNA里的电视剧”,这一个话题光抖音平台的讨论度就将近七千万。

不仅热度递增,大家对象牙山的喜爱之情也溢于言表,称其为“国民横剧”、“有乡爱才叫过年”。一个豆瓣上评论形容到“解锁了大结局,舍不得”,更是说出了广大剧迷的心声。

由跨界到转型,展现大剧宣发新姿势

常青喜剧《乡村爱情13》不仅让粉丝看得开怀,也让大家玩得高兴、买得开心。物料宣传注入国潮概念,从“土到极致就是潮”成功升级为“物料的尽头是象牙山”,各种玩法层出不穷,引领了大剧宣发的新潮流。此外,值得一提的还有“乡爱盲盒”为代表的互动式创新玩法。

在剧集播出期间,推出《乡村爱情13》的定制盲盒,在看剧之余还能在“大脚超市”直播间抢购定制版潮玩,将卡通版谢广坤“请”回家。据悉,乡爱盲盒发售当天仅六个小时,预售全部卖空,广大剧迷不亦乐乎引发抢购热潮。

好看、好玩、好买,《乡村爱情13》充分把握了用户娱乐性诉求,实现了剧集与用户的深度沟通,为大剧宣发提供了一种新姿势。

《乡村爱情13》已经收官,象牙山最终迎来以和为贵的大场面,乡村爱情创新营销玩法的全过程也使我们印象深刻,作为集口碑,热度和创新为一身的“国民横剧”,《乡村爱情14》还会出现哪些新的人物,上演什么样的故事?宣传上又会到达怎么样的水准?希望不会让我们等太久!

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