Charles的好物分享出行篇 开启“慢”直播带货新模式

时间:2020-10-30 12:59:57阅读:60631
10月30日下午,搜狐视频《Charles的好物分享》系列第五期即“出行篇”将直播上线,搜狐公司董事局主席兼CEO、搜狐视频CEO张朝阳将携手钟丽缇、任重、利晴天3位明星好友搭

10月30日下午,搜狐视频《Charles的好物分享》系列第五期即“出行篇”将直播上线,搜狐公司董事局主席兼CEO、搜狐视频CEO张朝阳将携手钟丽缇、任重、利晴天3位明星好友搭档出游并全程直播,解锁全新生活场景,打造精品化、沉浸式、生活化“慢”直播带货新内容。

两点一线的工作日让人感到疲惫,约上三五好友,来一场说走就走的短途旅行。本次直播主题为“收货的季节”,不仅象征着沉甸甸的金秋时节,还为即将分享的生活好物造势。直播中Charles将与三位好友一起在郊外安营扎寨、自助烧烤、把酒夜谈;在享受难得的假期之余,也将如画美景与品质生活方式展示给网友,同时将生活好物分享给大家,开启“慢”直播带货新模式。届时,打开搜狐视频APP首页即可进入“张朝阳”直播间看直播,秒杀收货好物。

用真人秀手法来直播 “慢直播”加倍直播内容娱乐性

据了解,本次直播将采用真人秀节目的制作思路与拍摄手法进行展现,分为房车露营基地、营地晚餐、饭后休闲时光等环节,将根据每位嘉宾的个人特点、兴趣爱好进行情境设置,在多元的生活化场景中,使选品在嘉宾的行动轨迹、活动参与、对话交谈等过程中被自然地露出与分享。届时现场嘉宾将会通过多种形式与观众进行互动交流与好物分享。

同时,全新改版的《Charles的好物分享》出行篇福利也将全新升级,将以“盲盒旅行箱”抽取的形式进行福利放送,增强用户参与感与内容娱乐性。事实上,本次直播也是搜狐视频首次尝试精品化、生活化、沉浸式“慢”直播带货新模式,跟合作伙伴韩泰轮胎、格兰威特、长虹、Lab Series朗仕一起,试图用多元主题价值分享击穿用户生活圈层。

直播不只带货 搜狐视频生活方式传播

除了《Charles的好物分享》系列,一路以来,搜狐视频已经打造了全网首档生活方式微综艺《姐姐的好物分享》,全网首档用直播形式记录行业领袖间深度对谈的《Boss1+1》,以及众所周知的《Charles的英语课》,积累了大量粉丝关注。而10月30日的《Charles的好物分享》出行篇更像是这一系列的延伸,更多的是想将美丽的景色与品质生活方式展示给网友,让大家放慢脚步,在轻松愉悦的同时得到自己心中的好物。未来搜狐视频还计划引入更多创新直播形式,深入推进价值直播。

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